Blackstone is a world leading private equity empire that already possess Merlin Entertainments, better known as Madame Tussauds, Legoland and the London Eye. They now decided to take over 10 US theme parks from brewer Anheuser - Busch InBev.
Anheuser-Busch Inbev is headquartered in Belgium and is a leading global brewer that has operations across six geographic zones. They also have a place in the top five of the world’s best consumer products companies. They became owner of the theme parks by taking over Anhauser-Busch, that produced Buddweiser.
By taking over the theme parks, Blackstone did a great job. They already have a lot of experience in the media and entertainment industries. Due to the expierence they can expand the parks into real successes. This transaction also is the biggest private equity buyout of 2009, it is probably a sign that the credit markets are recovering after a long time of troubles.
Blackstone is paying $2,3bn in cash and will further pay $400m depending on future profits at the park. Anheuser - Bush Inbev will pay of his debts with the amount they received from the takeover.
Blackstone is paying $2,3bn in cash and will further pay $400m depending on future profits at the park. Anheuser - Bush Inbev will pay of his debts with the amount they received from the takeover.
In my opinion it is a good decision of Anheuser – Bush Inbev to leave the theme parks. Amusement is not their business and it would only cost more money to make them profitable. With the money they are receiving from the takeover they can pay off their debts what is a good move and also better for appreciation of their shares. Blackstone at the other side can now strengthen their position on the market of entertainment, they have enough experience to make the parks profitable.
By: De Ridder Steffie
The company Blackstone has made a good move by taking over 10 theme parks of the brewer Anheuser- Busch InBev. It is a positive decision for both companies. Blackstone can extend their market share and maybe become the strongest in the world of entertainment thanks to this strategic decision. Blackstone possesses, in contrast to Anheuser-Busch Inbev over the required experience and so this move will definitely lead to a success.
BeantwoordenVerwijderenThe brewer will also experience the advantages of the takeover. Thanks to the considerable amount of money paid by Blackstone, the brewer will be able to pay off his debts. That way the brewer will strengthen their position again and will be active on familiar area because the market of entertainment was not the brewer’s core business.
Posted by: SOFIE DE COOMAN
It is a very good decision of Blackstone to take over the 10 theme parks of the brewer Anheuser - Busch InBev. Certainly because they already have a lot of knowledge of the media and entertainment industries. Because of the fact that Blackstone already has that much experience in the sector, they can lead this take over to a big success and become the best in what they do.
BeantwoordenVerwijderenAnother good thing is the decision of Anheuser- Busch InBev to let Blackstond take over their company because of this action Anheuser will be capable of paying off their debts.
My conclusion is that a takeover like this can be an indication of the fact that our economical market is recovering from the crisis. Let us hope that it is true.
Blommaert Ruth